✦ the playbook

Six moving parts. One job.

Get the machine to say your name. Take the whole system, or just kick the tyres with a single check-up. If you are not sure which of the three signals you are missing, start by reading how AI decides what is true about a person, since that is the mechanism every service below is built to feed.

1

Money Questions

know what you're aiming at

Everything starts with a decision most people skip: the exact questions buyers actually type into an AI, like "who's the best fractional CFO for early-stage SaaS." A wish becomes a target you can test with a straight yes or no. These are your scoreboard, and everything downstream aims here. Before we write a single word of strategy, we run the same five-minute audit anyone can run themselves, then widen it across every engine your buyers actually use, because ChatGPT, Perplexity and Google's AI Mode do not always agree on who they trust.

buyer-intent mapping5–10 money questionsbaseline across engineswin conditions
2

Knowledge Base

feed the first signal on purpose

Now you publish deep, specific, original work the engines can pin to one named human, in enough volume that it reads like a body and not a stray post. Not bland explainers a machine can crank out forever. The opinionated take only you can hold, because you've actually done the work. This is also where we sort out whether AI-assisted drafting is helping or quietly hurting you, a question we answer honestly in does AI-written content hurt visibility, since the answer depends far more on originality than on which tool typed the first draft.

real positionsanswer-ready formatowned pagespublishing cadence
3

Network Mentions

the one everybody underbuilds

You engineer third-party mentions, because engines trust what others say about you way more than what you say about yourself. A journalist quoting you, a podcast hosting you, a respected list naming you. Your homepage is table stakes. Other people's words are the actual evidence, which is also why the humble byline matters again, a shift we cover in the comeback of the byline, and why a strong forum or community thread can carry more weight than another polished landing page, as we explain in how Reddit and forums shape AI answers.

digital PRpodcasts & featureslisticle inclusionpeer citations
4

Machine-Legible Identity

make the signals count

Most people accidentally exist as three different humans online: one name here, a nickname there, a bio that argues with itself. To an engine, that's fatal, because it is being asked to recognise you as one entity, not reconcile three. We collapse you into one clean, unmistakable identity, so every article and every mention adds up to the same person instead of scattering, which is the same groundwork that eventually feeds a Wikipedia or Wikidata entry, the trust anchors we unpack in why Wikipedia and Wikidata carry outsized weight with AI.

entity & schemaconsistent profilessameAs graphknowledge-panel groundwork
5

Authority Lift

tip contention into the pick

Knowledge, network and a clean identity get you into the running. Authority is the overall weight that tips the running into the pick: the strength of your pages, the quality of what points at you, the company your name keeps in the web's citation graph. This is what makes the engine confident enough to say your name instead of hedging with a list, and it is also what stops a rival from quietly out-ranking you, which is exactly how AI ends up recommending your competitor in the first place.

page strengthhigh-trust referencesconsistency & agecitation neighbourhood
6

Tracking & Re-Runs

close the loop, every month

PEO is a loop, not a launch. Each month we re-ask your money questions on every engine, record whether you got named, spot the gaps, and run the method again where you fell short. Without measurement PEO is just faith. With it, it's a discipline you can actually steer, and a realistic one, since how long until AI knows who you are is measured in months of compounding signal, not a single lucky screenshot.

monthly re-runsnamed screenshotssignal movementnext-move plan
ways to buy

Three ways to jump in.

Starting prices. Final scope on a call. None of these are a magic switch that guarantees a specific answer from any model on any given day, and we will tell you that plainly on the call, but the system underneath is the same one described across the six services above.

 
The Check-Up

from $850 once

  • AI visibility audit
  • Verbatim engine capture
  • Position nailed down
  • 90-day plan
  • Money-question scoreboard
Start here
most folks pick this
The Build

from $2,300 / mo

  • Everything in The Check-Up
  • Knowledge base built
  • Network mentions earned
  • Machine-legible identity
  • Monthly tracking
Get named →
 
The Takeover

custom

  • Everything in The Build
  • Own a whole topic
  • Aggressive PR push
  • Every engine at once
  • Senior priority
Talk scope
bolt-ons

For a faster climb.

These sit on top of the core six and speed up whichever signal is holding you back. Most clients add one after the first monthly re-run shows exactly where the gap is, rather than guessing up front.

Cornerstone Book

A publication in your name the engines treat as authority for years.

Podcast Run

A wave of third-party mentions to spike the network signal fast.

Knowledge Panel

The notability and sourcing groundwork for a proper public panel.

Competitor Bump

Targeted work to overtake the name currently winning your questions.

Team PEO

Several named people under one roof, optimized together.

Quarterly Deep Audit

A full re-baseline across every engine and buyer question.

Start with a check-up.

See what AI says about you today. No commitment, just clarity.

Request my check-up →